Thought I would post the press release for my company that I referred to in last night's podcast. I'll keep you posted on my appearance on the radio show!
 

PRESS RELEASE
 

FOR IMMEDIATE RELEASE

Contact: Jennifer Fiander
Ph: 506-832-2800

Fax: 506-832-5270

A company’s personal mission to raise awareness & to give back.

 

New Brunswick, Canada- October 30, 2007- The recent announcement that well-known actor Colin Farrell’s 4 year old son has Angelman Syndrome, has brought some attention to the little-known disorder.  But still, most people are not familiar with Angelman Syndrome (AS). This is why Jennifer Fiander, owner and founder of Lil’ Angel Gifts, takes every opportunity she can to educate others about AS, both in personal encounters and through her business.   When welcomed to exhibit her wedding products at a Vancouver bridal show and raise awareness for AS, it was an offer too good to refuse.

 

Ms. Fiander’s company began because of her son, who has Angelman Syndrome. Their first product (an instruction manual for babies) was created for her son, and was soon followed by a special needs record book. After receiving much interest through word of mouth on her creations, she presented her business plan and  books to the CBDC, and her business was formed. Years later, the collection has grown to include dozens of journals, note cards and other items. The ‘Lil’ Angel’ in her company name refers to her son, and the company logo was designed to look like him. 

 

Because of how the company originated, there is an extra pride involved with her business. A major part of Lil’ Angel Gifts’ mission statement is to give back to the community, and in particular, special needs causes. Ms. Fiander makes the experience of dealing with her company a personal one, even though the large majority of customer exchanges are made online. On her website, she is clear to state how the company began, what it stands for, and also includes information on her company and AS when mailing out orders. Ms. Fiander states “Customers seem to appreciate knowing they are dealing with a REAL person, and that the owner of the company has a REAL pride and interest in her products. It is my opportunity to spread awareness about Angelman Syndrome, and to teach people that people with special needs are indeed a blessing”. 

 

With Lil’ Angel Gifts’ best sellers being their unique wedding party journals, Ms. Fiander contacted the producer of Lovestruck- a 3 day bridal show event in Vancouver- to see if there was a way to exhibit her products at the show without flying across the country to be present.  Ms. Angela Girard, owner of Reflection Events, and producer of the bridal event, was immediately keen on working the journals into the show. When she suggested to Ms. Fiander that they show the products at the show and a portion of the proceeds from orders could be donated to the Canadian Angelman Syndrome Society (CASS), she was excited by the opportunity.

 

“It’s the perfect opportunity”, says Jennifer Fiander. “I get to show my special products to the ideal audience. I get to bring awareness to my son’s disorder. And I get to make a donation to CASS, who will gladly use it to support other Angelman Syndrome families. It couldn’t get any better than that!”

 

To find out more information about Lovestruck (November 16-18), please visit: www.lovestruckbrides.com

To read more about Lil’ Angel Gifts, as well as information on how the company began and Angelman Syndrome, please visit www.lilangelgifts.com or call Jennifer Fiander at 506-832-2800.

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